Article

25.04.2018

The secrets of the companies that almost died

Among Standard & Poor's top 1,200 firms, 11 nearly ended up dead and buried. But they managed to recover. What is their secret?

Standard & Poor's is one of the three principal financial ratings agencies. Its 1200 Index covers 31 countries and 70% of the global stock market capitalisation.

In the last two years, 33% of North American companies have reportedly registered disappointing performances, and one third of these could disappear during the next five years. Fifty years ago, this percentage was barely 5%. In the past, firms could hope to survive without changing their products, but the difference today is that needs are constantly evolving, cycles are shorter and transformation must be in the organisation's genes.
 
The Boston Consulting Group studied 11 companies figuring on S&P's 1200 Index that almost disappeared forever at the start of the decade. These are the bank HSBC, the biopharmaceutical giant Bristol-Myers Squibb (BMS), Boston Scientific, a leader in medical technology, the electronics company Nokia, the paper industry firm UPM-Kymmene, the French car manufacturer PSA (makers of Peugeot, Citroën, etc.), Olympus (cameras and audio), the Ajinomoto conglomerate, the petrochemical company Lanxess, the airline Qantas and the energy and infrastructure group Acciona. Not exactly companies nobody has heard of...

So where are they now? After bouncing back remarkably, they are now recording spectacular results in terms of turnover, profit margins and/or capitalisation. But since 75% of efforts to transform companies are in vain, what explains the fact that these companies are still around today?

What the "comeback kids" have in common

They all managed to:

  1. re-evaluate their situation every two to three years and avoid falling back on easy solutions such as incremental changes to the budget;
  2. regularly question what they are doing, review their strategy and reinvent themselves: when Qantas was attacked by the low-cost market, it started by hitting back on the same turf before picking itself up and returning to the segment that set it apart initially – premium air travel. It invests in comfort and services, a decision rewarded by the adhesion of other sectors to its loyalty scheme.

    Nokia would not have survived competition from Apple and Google without deciding to abandon its mobile phones in favour of its network infrastructure, a new profitable business for the Finnish firm;

  3. reduce their complexity, along with their cost structure, and make cuts to become more agile and make a quicker transformation. HSBC has offloaded heavily, now comprising four business units: an opportunity seized for the global conglomerate;
  4. endorse a culture of change and innovation;
  5. invest in all aspects of digital technology.

What about in Belgium?

One company that could claim the status of comeback kid is fencing manufacturer Betafence: after taking the smart step to refocus a business that had become outdated, it then transformed itself into a specialist in securing the perimeters of power stations, oil refineries and pipelines – a change of strategy that was rather fruitful.

In 2009, performances were slipping for the Vandemoortele Group and it was obliged to sell its star brand Alpro – taking a step back to come back stronger.

Finally, Agfa-Gevaert has also shown signs of success after evolving from an analogue photo group to a supplier of imaging (especially medical but also digital) as well as software.

The moral of the story is simple: companies must dare to keep questioning what they do.

Source: l’Echo
Article

10.09.2021

Export Lion Award still going strong after 20 years

Flanders Investment & Trade (FIT) will be presenting its Export Lion Award for the 20th time on 29 September. As well as recognising strong export results, FIT also wants to use these success stories to inspire other companies to cross borders themselves. This is something that BNP Paribas Fortis, as a sponsor of this event, fully supports.

What do exporters need to look for to conquer the international market? We asked Frank Haak, Head of Sales Global Trade Solutions, and a jury member for the 20th edition of the Export Lion Award.

What can would-be exporters expect at the beginning of their export adventure?

"Exporting is an important step forward in a company's evolution. But suddenly operators come into contact with a completely different and usually unknown environment. Import market regulations are often different, as are tax and legal regulations. When making international payments, there are exchange risks. And then there are the specific documents and products required for foreign trade. There are lots of new things to consider."

How can companies prepare for this?

"By learning in advance as much as they can about the rules that apply to their new foreign market. Companies can turn to domestic institutions, such as FIT's foreign branches or their banker, to help them with this. They will help new exporters find their way around the very complex international world. I also recommend hiring a local agent or representative. This can help to resolve any bottlenecks that can't be resolved easily from home. At BNP Paribas Fortis, we have our Trade Development department that can help with this. Rob Van Veen offers companies guidance as they take their first steps in a new international market. This kind of external support may be expensive, but it's an investment that will save money in the long term."

How do companies that would like to start exporting learn about a new market? What advice can you give them?

"You learn about new markets simply by visiting as many foreign counterparties as possible. Don't bite off more than you can chew – take it one step at a time. I always say to new exporters: exports are great, but getting paid is even better. The risk of non-payment is still underestimated too often, even by companies that already have extensive international experience. We always recommend customers map out the worst-case scenarios in advance and incorporate the necessary mitigations. Prevention is better than cure!"

How can exporters better protect themselves against unforeseen circumstances?

"The COVID-19 pandemic showed how important diversification is, both in terms of supply or production of goods and in the choice of export countries. Economically, it may seem more advantageous to manufacture or import from a country far away with cheap labour, but always make sure you've got a back-up plan."

Which development would represent a significant added value for international trade?

"We need digitally-secured platforms for international trade transactions that all interested parties can use to securely view and exchange documents in digital format. This not only shortens the lead time of international transactions, but would also be a huge step forwards in terms of sustainability. Trade finance is difficult and cumbersome: it involves exchanging tonnes of data, a lot of which is still on paper, unfortunately. But I'm confident that we're gradually moving in the right direction. Many large international banks, including the BNP Paribas Group, are currently working on this."

Find out who will be crowned winners of Lion Export Award 2021 during the livestream on 29 September at 6pm. Register in advance at www.leeuwvandeexport.be or visit the website on the day itself.

Are you ready for your first international adventure or do you want to expand your international activities? We offer you the peace of mind you need, with a wide range of solutions to optimise, secure and finance your import and export activities.


Source: Wereldwijs 2021

Article

31.05.2021

Optimise your working capital with factoring

How can you keep your working capital healthy while incorporating the requisite financial flexibility? Factoring helps you to finance your cash requirements in a proper, timely and suitable way.

Securing liquidity is the key to financing your working capital requirements and keeping your business running smoothly at all times. That's exactly what factoring offers.It is a structural solution for optimising working capital. In the video below (in Dutch) in less than half an hour you will gain a clear picture of what factoring has to offer.

If you prefer to watch the video in French, click here.


Factoring: a tailored structural solution

In exchange for transferring your invoices to an external factoring company, you can count on fast, flexible financing, monitor the collection of your invoices, and protect yourself against potential bankruptcy among your customers. Each factoring solution is tailored to fit the needs of your business. This includes companies operating at international level. In Belgium, one in six companies currently outsource their invoices to an external factoring company. The same trend is evident in other European countries.

Do you have any questions, or would you like to discuss how factoring can help you? Contact your relationship manager or send us your details via the contact form and we will get in touch with you.
Article

27.04.2021

Will you be Entrepreneur of the Year 2021?

Will you succeed Stow and I-care as the Entrepreneur of the Year for 2021? Why shouldn't you? Apply before mid-May and your company may just win this prestigious award.

A dazzling event honoring the very best companies

This annual award ceremony is an EY initiative in collaboration with De Tijd and BNP Paribas Fortis. Last year the event had to be celebrated online. The advantage was that the general public was able to live stream the event and watch Prime Minister Alexander De Croo present the Onderneming van het Jaar® award to Stow and Entreprise de l'Année® award to I-care. Jan Jambon presented the Flemish government's Scale-up of the Year award to Robovision and David Clarinval the French version tot Proxyclick. The new winners will be announced on 6 and 7 December, 2021.

Big picture and little picture

The coronavirus pandemic is still affecting businesses this year. The new Entrepreneur of the Year and Scale-up of the Year will have undoubtedly shown excellent growth, innovation and governance as well as a sound approach to the pandemic. Bill Schley's book The Unstoppables calls this the big picture and the little picture. Successful entrepreneurs always keep a close eye on their core business and the financial side of things as well as on the little picture. This is the right emotional mechanism for properly dealing with obstacles, failure and risks.

From an entrepreneurial viewpoint

Didier Beauvois, Head of Corporate Banking at BNP Paribas Fortis, is proud that his company has been a partner of this event right from the start. “Alongside the current pandemic, two major challenges that businesses have to address in 2021 are new technologies and sustainability. Companies that want to remain relevant need to be flexible and creative and must keep reinventing themselves. Our mission is to guide them through this transformation process in the best way possible, because those entrepreneurs are the driving force behind the Belgian economy. Therefore, we like to put these innovators in the spotlight every year and is why we encourage Belgian companies to apply."

Why take part?

Winning the Entrepreneur of the Year award or Scale-up of the Year award offers your company many benefits. These awards have a strong national and international reputation that will help you to strengthen your company's brand awareness. The awards ceremony attracts a great deal of media interest in the winners and finalists, and offers excellent networking opportunities. A place in the finals is also a great way to boost employee motivation at your company.

So don't wait any longer: apply for the Onderneming van het Jaar® 2021 award, Entreprise de l’Année award or Scale-up of the Year award via the Dutch EY website or the French EY website before mid-May. All information on the criteria, selection procedure and registration process are available there. The finalists will be selected in June.

Article

27.04.2021

Our bank's experts help advance energy transition via Solar Impulse Foundation

Two specialists from our bank are among the top experts in this international foundation, which collects profitable solutions for a faster transition to sustainable energy.

Sustainability has been an important pillar for our bank for many years. For example, we have been carbon neutral since 2017, accompany companies in their energy transition and support start-ups and organisations that work with renewable energy. The Solar Impulse Foundation therefore has been benefiting from the sponsorship of the BNP Paribas Group from its inception.

Reconciling ecology and economy

The Solar Impulse Foundation was founded by the Swiss psychiatrist and pioneer, Bertrand Piccard, who makes it his life’s mission to demonstrate the opportunities of sustainable development. In 1999, he was the first to make a non-stop balloon journey around the world and, in 2016, he completed that journey again with a solar-powered aircraft. Since then, Piccard has used his popularity to publicise solutions that can protect the environment profitably. The ultimate goal? Motivate decision-makers and companies to set more ambitious environmental targets and better energy policies in order to achieve carbon neutrality.

1,000 sustainable solutions

Four years ago, Solar Impulse Foundation announced that it was looking for 1,000 sustainable solutions worldwide to accelerate the energy transition. That unique portfolio of solutions should then become an essential part of all environmental decisions, debates and political negotiations. Specifically, these are solutions that companies already have or will introduce to the market and that are economically profitable and technologically feasible, but do not yet have the visibility they deserve.

The targeted 1,000 solutions were reached on 13 April 2021. But because innovation never stops, the Foundation continues to add solutions.

Expertise from our bank

To gather as many innovative solutions as possible, the Foundation receives help from many partners and an extensive pool of more than 300 experts from companies around the world. Since any company may present its product on the Foundation’s website, these experts must assess the registered solutions objectively and in detail in three areas: profitability, environmental impact and technical feasibility. For a few years now, BNP Paribas Fortis employees have also devoted themselves to this task.

Quentin_Nerincx_2

One of them is Quentin Nerincx, Senior Advisor Cleantech at our Sustainable Business Competence Centre, who advises companies on becoming more sustainable. “I didn't hesitate to apply," says Quentin enthusiastically. “It’s an exciting project with a wonderful and ambitious goal. Every month, the Foundation sends me a file for analysis. Each solution is studied by two different experts and, if they both make a positive judgement, the solution is labelled by the Solar Impulse Foundation. This quality feature can help to accelerate the implementation of the proposed solution - for example, a new technology or a product.” 

Gunther_Brems

Gunter Brems, Sustainability Expert Housing & Sourcing Services, also lends his expertise: “It is an honour to be part of this prestigious project. I have assessed several files in 2020, which was an enriching experience not only to share knowledge but also to acquire new knowledge. It is great to see how innovative some companies are dealing with a changing world, just as our bank does, and how to look for sustainable alternatives together.”

 

Helping our corporate customers with their energy transition

“This project is also interesting for my job as a sustainability advisor at the bank, because I keep up to speed on new solutions that are being developed worldwide. This allows me to expand my expertise continuously and to contribute broadly to corporate clients looking for solutions for their energy transition", adds Quentin.

At the end of last year, Quentin was informed that he is one of the top 20 experts providing expertise to the Solar Impulse Foundation. Gunter even made it to the top 10. These rankings are mainly based on the number of solutions analysed and the quality of the reports. “We are delighted that our input is appreciated”, the two experts say.

Government guides

The collection of more than 1,000 approved solutions can be found on the Solar Impulse Foundation website. This summer, the Foundation is also publishing a Solutions Guide that will enable governments, companies and individuals to find and implement concrete solutions on a large scale. With this tool, everyone can find solutions to problems in specific geographical, industrial or financial environments in just three clicks.

The Foundation will also provide various public authorities with a Cleanprint, a kind of report and plan for governments and companies to achieve their climate goals using the solutions collected, in accordance with the Paris Climate Agreement. The report will also indicate where public authorities can modernise their legal frameworks for the ambitious implementation of these solutions. The first Cleanprint will be presented by Bertrand Piccard at COP26 Climate Summit in Glasgow in November 2021.

Jean-Laurent Bonnafé, CEO of BNP Paribas: “There will be no future for society without a successful, long-term energy transition. This transformation can only be undertaken collectively and requires technical and technological service solutions. In taking up the challenge to select 1,000 solutions which encourage environmental protection while also being profitable, the Solar Impulse Foundation is helping us to reach this goal in a very practical way and in line with the aims of the Paris Agreement.”

Seeing that the solutions collected are actually followed up by government leaders and other decision-makers will be the crowning glory of our work", conclude Quentin and Gunter.

Need advice on how to make your business more sustainable?
Contact our experts at the Sustainable Business Competence Centre

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